On June 25, 2019 Jair Bolsonaro , president of the Federative Republic of Brazil, signed the adherence of this country to the Protocol Concerning the Madrid Agreement Relating to the International Registration of Trademarks (Madrid Protocol), after the approval of the project by the Chamber of Deputies and the Federal Senate.
With this accession, which will enter into force 90 days after the signature of the document is deposited with WIPO, Brazil joins 104 other countries, including Colombia, the United States, China, the member countries of the European Union, Canada and Mexico, which are already part of the international trademark registration.
The Madrid Protocol is an international treaty created in 1996 and administered by the World Intellectual Property Organization (WIPO) that aims to establish a simple and effective international registration system for trademarks, in which An entrepreneur can request a trademark registration in a single language at a national office and by paying a single fee for the registration of a trademark in several countries, without using an agent who made the application in each country, thus, this application has the same effects in the country of the initial application as in the designated countries, both for the purposes of registration and for subsequent purposes, such as name changes, address, renewals, among others, extending the effects of the initial application to applications designated.
With this accession, Brazilian companies will be able to extend their registrations through territorial extension requests to the 104 signatories of the Madrid protocol from Brazil and in the same way, companies present in these 104 countries will be able to extend their registration requests to Brazil from their respective countries. .
The entry of Brazil into the Madrid Protocol represents a significant advantage for Colombian companies seeking to expand to this country, since they will be able from Colombia through the Superintendency of Industry and Commerce to extend their trademark registrations to Brazil through the payment of a fee before a single authority and without requiring a lawyer or a representative in Brazil, thus reducing registration costs and increasing the efficiency of applications.